Endorsed by OCC? That gives me confidence with all the experience they have with diesel powered bikes. What really happened is they paid OCC to build a diesel powered bike. Doesn't prove anything about the additive.
My personal opinion? Their web site is heavy on testimonials (most of which are low on data). Any product that relies on testimonials instead of data I consider suspect. My understanding is that this is used by companies due to legality issues. If they make express claims on what their product does, they would have to be able to back it up to some extent. If they just post a lot of testimonials, it is difficult to prove misrepresentation because it wasn't an official manufacturer statement, they were just "passing on a customer's opinion". The placebo effect can explain much of what is presented in testimonials.
To quote their site: "A quart of Monster Diesel™, when added to an 18-wheelers’ two tanks of regular diesel, essentially creates a premium grade fuel. " If we figure 2 100 gallon tanks, this means we are diluting the additive at an 800:1 ratio. So how does that make the following statements possible?
Reduces diesel consumption by as much as 15%
Boosts diesel fuel’s energy by 10% for increased power and mileage per gallon
Reduces engine wear by as much as 40%
Lowers overall fuel emissions by 23%
Winterizes diesel fuel to allow low temperature operation, preventing gelling and eliminating the need for expensive #1 diesel fuel
Boosts the cetane number by 12.5%--twice the boost of premium gas over regular
Eliminates engine knock
Provides corrosion control in the fuel system
Supplements fuel to make up for the loss in lubricity that occurs when using ultra low sulfur diesel fuel
Changes black exhaust to white by establishing and maintaining the engine’s original fuel injection pattern to burn the fuel more completely
Most interesting is their fine print:
Forward Looking Statements:
Certain statements in this release and other written or oral statements made by or on behalf of the Company are "forward looking statements" within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The forward looking statements are subject to a number of risks and uncertainties including market acceptance of the Company's services and projects and the Company's continued access to capital and other risks and uncertainties outlined in its filings with the Securities and Exchange Commission, which are incorporated herein by reference. The actual results the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements.