Absolutely. If I had an AVX in an ECO I would most certainly swap it out along with the injection pump and the soda straw exhaust...
Get taller tires.
The short answer is that cars have gotten heavier to accommodate stricter safety requirements and given two sizes of the same model of tire with the same aspect ratio, the larger size will carry a higher load rating. Heavier cars = bigger tires. Newer cars also have much larger brakes to accommodate stopping both the heavier car and the bigger tires...
If rotating mass is an issue why are new cars going with bigger and bigger wheels? Why not go the other way?