Well, we got the old lid fixed at a local diesel shop for like $30 (includes seal kit, new bush pressed in and new throttle shaft).
Cut a long story short : when putting the original lid back on today, I realised I messed up putting the lever back on the splines correctly. The way I put it back last week it probably tried to idle at 100 rpm or so, no matter which way I turned the throttle lever

I should have marked it PROPERLY, instead of turning it back to a stop and memorizing the position. I thought I'd removed all external stops but I probably missed one, so when I thought I'd duplicate that position by turning the shaft back as far as it would go and then putting the lever on, I actually turned it back WAY too far. Total movement in the throttle shaft is about three full throttle lever "strokes" and it is the LAST one of the three you need! Not the first

Oh well, live and learn...
With the lever on properly, I could now feel the internal springs working against the lever on the 2nd half of the stroke and beyond. That's with the external spring still off. Bleeding was not necessary at all, it fired right up and didn't skip a beat! Looks like it grabs fuel from the bottom half of the pump, and the top half is kinda return-only, with the pump filling itself bottom-up.
Oh by the way, I copied the correct position from another car. Subsequently diesel started gushing out of the other car's pump too! We hardly touched it! Come to think of it, the first car started leaking right after fitting cruise control. Looks you better not mess about with the throttle lever of an old VE pump you still need the next day! Apparently even a careful feel of shaftplay is enough to spring a large leak. Note that both cars have done around 500,000 km, but still... such a sudden leak CAN ruin your day

So after finishing the first car, we took the lid off the other car's pump too and will drop it off at the diesel shop for the same treatment; this time we took
proper note of lever position though...
Thanks for all your suggestions!